Culture

“Knoll Design by Eric Larrabee and Massimo Vignelli

The Knoll company was founded in 1938. Founded by Hans Knoll and later joined by his wife Florence, it introduced Americans to European design by publishing the creations of brilliant designers such as Eero Saarinen, Harry Bertoia, Mies van der Rohe and Marcel Breuer. If the ingenious choice of designers is the origin of Knoll‘s success, its visual identity, its commercial methods and its advertising have greatly contributed to its rise.

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Vintage Knoll advertisements for the Tulip range by Eero Saarinen

Interested in this fabulous success story, we wanted to learn more and ordered the book“Knoll Design“!
Through this beautiful book, Eric Larrabee and Massimo Vignelli have deciphered this design phenomenon! They looked at the reasons for the company’s success, its history and its connection with European designers. The book is a collaborative effort, with Richard Saul Wurman and Christine Rae working on the graphic identity and Sarah Williams on the editing. They also called on Knoll to ensure that their knowledge of the company was accurate.

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Knoll vintage ads for Harry Bertoia and Marcel Breuer

If you are interested in the work of Bertoia or Saarinen, if you want to get a behind-the-scenes look at a furniture publisher, we highly recommend this fabulous book from Abrams!

Discover all the furniture published by Knoll for sale on Design Market

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The Knoll factory in Pennsylvania. From the book “Knoll Design” p.225